Emotive Game Wins
Feel good and progress
Data
Download the EGW app and record the matchdata
Analysis
We'll extract, analyse and visualise your performance data, not the result
Insights
Performance data is the key building block to mental development
“Tennis is a mental game.
Everyone is fit. Everyone hits great forehands and backhands.”
NOVAK DJOKOVIC
Why focus on performance data and mindset in tennis?
At EGW, we have two key goals.
First, to minimize the pressure of match play. Stress comes from being judged on results—something beyond direct control. Performance measures, however, are fully controllable and independent of level or outcome. You can perform excellently without winning the match, and win without performing excellent.
Second, we help our players to develop a growth mindset. Our performance metrics focus on the most critical abilities for becoming a successful competitive player. We track the most relevant measures.
The most important skill in tennis remains underinvested. Why?
Short answer: Because we don't measure it. Every player, coach, and parent knows the classic scenario: during the warm‑up, two players often look almost identical. Clean strokes, solid movement — no clear difference. But the moment the match starts, everything changes. One player stays composed, the other tightens up. That shift has nothing to do with technique or physique. It’s the mental game revealing itself. Peter Drucker’s famous quote — “What gets measured gets done” — applies just as much in sports as in business. In tennis, technique is visually tracked from day one. Physical ability is measured soon after and is easy to quantify. That’s why competitive juniors develop similar technical and physical levels. Yet everyone agrees: the real separator is mentality. Emotional strength has been hard to measure, which is why it varies so widely among players with equally good technique and physical ability. Without measurement, it’s rarely trained systematically — and therefore remains the most underinvested skill in competitive tennis.
Our measurements:
# 1: Focus measurements
The athletes ability to stay in the present and not let the past influence the focus on the next point difference players. Naturally this is a metric you need to measure and progress on in order to reach your full potential.
# 2: Momentum measurements
One key characteristic of mentally strong athletes is that when they do lose focus, and everybody does occasionally, they bounce back. relatively fast. We measure this metric so you can acknowledge it and start to progress on this crucial ability.
It is you vs you
The only tennis player you should compare yourself to is the one you used to be. This is important. It takes unnecessary pressure of and is a cornerstone in a growth mindset.
Novak Djokovic believes that mental skills can – and should – be trained as consistently and systematically as technique and physical ability. Our service EGW makes this possible. – because what gets measured improves faster. Get the edge.